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development of a new Value chain for Rural market

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Just read the new issue of India today and am impressed by the e-choupal being developed by ITC industries.



This new Value chain being developed has the potential to give ITC a very strong competitive advantage in its existing business and at the same time also provide a new source of revenue. e-choupal has elements of e-bay (ability to get buyers and sellers together ) and charge a fee for the transaction (from the buyer in this case). Buyers are of course the rural farmers currently, but increasingly it could extend to any consumer in rural areas. The sellers currently are the fertilizer companies, tractor companies and any other company which wants to access the rural consumer (well who doesn’t )



So ITC is building a nice toll bridge to the rural consumer which could be self sustaining and charge for every transaction. As this network grows (the article says that ITC plans to reach 100000 villages), network economics would kick in. If and when network economics do kick in, the profits could shoot up (look at eBay)

But all of the above is in the future. What about the present. ITC seems to be using the e-choupal to procure agri products like wheat for its processed food business like atta. It is able to derive substantial cost savings by accessing the farmer directly and cutting out the middleman. So as the concept succeeds, ITC could develop a substantial competitive advantage in its current line of business.

The key variable is whether the above concept would succeed. It does seem to be doing very well. It seems to be an economic success and is also creating a social transformation by empowering the rural farmer by providing information, access to better products and eliminating the middleman

Does that mean the ITC stock is a must buy. Don’t know and I don’t own it. But I would be tracking this concept and the new value chain coming up in India


Impact of Rupee appreciation

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The rupee seems to have started appreciating against the dollar ( or to be correct – the dollar is depreciating against the rupee ).



There seems to be a consensus that dollar would continue to lose value for some time ( i have no way of figuring it out as i am clueless on how to evaluate currencies , but going by warren buffets 20 B bet , i would not bet against it )


So how do various companies get impacted ?
I would assume industries like paints / oil and gas / and others using petroluem as a key raw material to benefit substaintially and could see either margin expansion or atleast less pressure on margins (with toplines being robust due to strong domestic demand )
On the other hand export companies – esp IT companies would face a tough time. My own view is a long term appreciation should impact the labor arbitrage on which a lot of these companies thrive. The weaker ones could definitely go out of business ( Their costs are rupees and Topline in dollars )
Pharma / Auto companies have stronger IPR / R&D assets and those with higher value addition may be able to hold their pricing or atleast reduce the impact on margins ( auto components could actually hedge by importing steel and other raw material )
All in all , for the country it could mean lower supply side inflation. But expect an impact on the business model of various industries which thrive on the exchange rate

Interesting site

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i have found this website to be very useful. It has a wealth of information on investing, business articles, book reviews and a lot of useful links to other websites.

http://www.capitalideasonline.com/

Mr chetan parikh whose company manages this site is an accomplished investor on his own

i would recommend going to this website regularly as there are daily updates and a lot new stuff everyday

analysing an IT services company stock

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The IT service industry in india is currently getting high valuations and seems to have a very bright future . The typical PE are in a range of 40 + for the tier one companies.

The key point to understand is that the future of an good company can differ from the future of the stock. A company like infosys grew by 30-40 % from 2000 onwards. However the stock has gone from 10000 to 8000 (pre split ).

The future of IT companies definitely looks bright . The factors are fairly obvious and well know like trend towards offshoring , india’s IT manpower, cost differentials etc etc etc.

The problem is that all these factors are known by everyone and seems to be priced into the stocks. The tier IT companies sport PE’s of 40 +.

what does that translate in terms of market expectations . to put it briefly –

a) maintenance of the high Return on capital for the foreseeable future ( 5 years + )

b) Maintenance of the high margins / low capital requirements

c) moderate to high growth rates

d) Low probability of a shift in the basic business model / economics of the business

As long as the above expectations are met or exceeded , the stock should do ok or better. All of us can have differing opinions on each of the above factors . Whether right or wrong , only time will tell. But it pays to understand the underlying risks to each of the factors.

point a and point b are related. High returns over very long time is possible only if the companies have a very strong and sustainable competitive advantage. Do indian companies have that or are into labor arbitrage ? I would belive more of the latter (labor arbitrage ) than anything else. But to be fair they are trying hard to move away. If they do not succeed (having a sustainable competitve advantage is difficult in service business ) then the return / margins will go down.Also dollar – Re rate will have a negative impact on the two point if the dollar drops against the rupee ( a high possibility in the long run )

point c – Very likely high growth will continue for some time.

Point d – The current model itself is disruptive and may play out for some time . But in technology one can never be sure how things will be over 4-5 years. The concern is less if china or any other company becomes an alternative destination to india. Indian companies will expand to those location and use it to their advantage (already happening ). The bigger concern is what will be the business model 5 years hence. Will IT services still be required in the current form. Will technology replace a lot of work being done manually . This is hapenning already in voice activated system . So we can never be sure .And considering the amount of reasearch and innovation, it is quite likely to happen.

So it boils down to this : any one buying the stock is betting on the long profitability ( and not business alone ) of the IT services business in the current form ( high margins , high return on capital ). If one can be confident that it will continue for the next 10 years , then one will make money and deserves to for his / her foresight. Else you are following the herd and can lose money

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